Did you know that restaurants have an advantage on social media? For example, imagine all the mouth watering images you can share. There are so many options! The videos you can use such as Facebook Live or just uploading native videos of you as the chef or your team members preparing meals for the restaurant, what is in that special sauce, live cooking demonstrations and so much more.
If you had to choose two platforms to be on my suggestion would be Instagram and Facebook!
Instagram is all about sharing those beautiful images especially when they are your own images like your most popular dish just coming out of the oven or grill. Just make sure you have high quality images and this can easily be obtained with some good lighting and using your smartphone should do the trick. Instagram stories is a great way to show snippets of your day in the restaurant business. It allows people to connect with you on a different level. Photos of team members are perfect too especially if someone is new. Introduce them to your audience.
Empathica research shows that nearly three out of four customers (72%) have used Facebook to make restaurant or retail decisions, based on comments and images that have been shared by other users.
Facebook is also a great platform for restaurants when it comes to building relationships with your audience. Since Facebook has a 1.9 billion users monthly, chances are your followers will enjoy your presence. The possibilities are almost endless with Facebook. With that said, make sure you are doing the following with Facebook. Post daily and be consistent. Don’t post on Monday then wait till Thursday to post again. With that kind of inconsistency, you will more likely be forgotten. The more you can engage with your audience, the more your content will show up in their newsfeed. Respond to people when they comment on a post. They don’t want to be ignored.
Use Facebook Live to announce a new menu item or show your audience how you create some of your specialty dishes or even how are things run in your kitchen *WARNING* – Make sure your kitchen doesn’t look like a hot mess while on video. Most people understand regular messes happen in a restaurant kitchen but be mindful of what that might look like. Finally, using Facebook ads is an easy way to target people in your city or even zip code.With little money, you can make a HUGE impact!
A recent study by two prominent Berkeley economists discovered that as little as a half-star difference in a restaurant’s Yelp score would swing business up by about 27%.
Email marketing is also an easy and affordable way for restaurants to get the word out. Creating an email list can help you reach potential and past customers. You can let them know about deals you are having, highlight menu items, and even highlight why your restaurant is the perfect spot to eat at. Sending 2-3 emails a month is golden! Just be careful not to flood their inbox.
Closing remarks – No matter what you choose to do make sure your social media strategy has video in it. The more video you can use like Facebook Live, native videos, using animation apps to create movement with photos the more engaged your audience will be. Plain and simple, video is huge and you don’t want to be left behind.
I have 8 years experience in social media management and marketing for restaurants, including creating social media platforms and strategies, Facebook Live, Ads on Facebook and Instagram, community marketing and my most favorite is being able to taste test (it’s what I do best). If you need assistance in any of those areas for your restaurant or would like to brainstorm ideas, I can be reached at 540-454-8408.