In a tech-savvy world, it’s hard to keep up with all the changes and the must have’s. This article will help you find your social media style and own it!

On and off-line a woman’s attention is constantly being divided. Maybe you have a handle on it all like a boss or not. Which of these social media style best reflects you?

Facebook

  • Do you {Like}, {Follow} or {Comment}?

Relationship building, staying in touch…that’s what Facebook was intended to be. If you like ‘community’ then Facebook is your go to for all those pics of family and friends, gorgeous photos of vacation braggers, and on occasion those massively funny videos of cats and dogs.

  • Maybe you’re an introvert pretending to be an extrovert on Facebook? Maybe you post, maybe you don’t…either way, using this social media platform gives you the option to be who you want to be in your very own community. This is your neighborhood and you can either participate or just observe from the comfort of your own home. It’s all good in the hood!

*TIP* For the business owner, Facebook can be that tool to build influence. Next time you want to promote a product or service use Facebook Live on your business page. This will drive people to your website or storefront (be sure to mention that during your live update.)

Instagram

  • You’re creative & visual
  • A hipster, indeed!
  • You like to entertain

Instagram is all about sharing that beautiful image you captured, the gourmet meal you just slaved over or you’re just showing off your camera skills.

*TIP* If you’re the professional woman, this could be a great tool to use for building your brand and product. Just make sure your image is high quality and represents you well.

Pinterest

  • Good Lord, you gals are crafty
  • Recipe overload
  • You pride yourself in being the DIY-er, Martha Stewart, move over!

Pinterest is known for being the catalog of ideas.

*TIP* Use this platform to plan your next gathering, birthday or community event and look like a rock-star.

Twitter

  • You like updates, a LOT!
  • You’re tech savvy and you know it
  • You need to be in the know – everywhere!

Twitter is the global go-to for news and information – it’s the world’s ‘watering hole’!

*TIP* Twitter is a great platform to manage your community, attract followers, respond and engage by joining conversations and monitor your online reputation. You can also participate in industry conversations w/o being part of a group, knowing someone, etc. If you include links to your website or blog in your tweet, it is good for SEO (search engine optimization)

LinkedIn

  • Networking
  • Building your profile
  • Showcasing your skills

*TIP* LinkedIn is a professional network that allows you to be introduced to and collaborate with other professionals. You can use its Search feature to find potential clients and business partners. You can give and get recommendations and endorsements.

Perhaps you’re a combination of these, like me!

3 must have apps or tools for social media

WordSwag can enhance and transform any image. Use stock photos or upload your own and add some pizazz. Available in the App store for iPhone and Android.

Canva Be your own graphic designer! This tool allows you to create professional flyers, Facebook ads, blogging, newsletters, presentation, resumes and so much more.

Voxer Better than just texting! Talk, send text, photos and videos. Listen live or listen later. Voxer allows your contacts to hear you as you speak and reply immediately – like a walkie-talkie. Stay connected with the people who matter most.